If you're starting a company, chances are you can build a product.

Most failed startups have at least a product. What they don't usually have is enough customers.

Do you really want to focus on your product to the exclusion of everything else?

Probably not.

Here's a 3 step plan to get you started.

Discover

You need an objective view of where you're at in your company growth. Where's your liabilities, resource constraints and strengths.

Plan

Without a clear vision and plan any well intentioned endeavor will be like herding squirrels. Good luck! You need a strategy and a written plan.

Grow

It takes commitment of the founders, investors and venture builders working together to achieve transformational changes in that startup culture that result in growth. No pain, no gain.